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Pose for Thought
Could a yoga offering at your spa boost profits and increase your clientele? by Rachel Kossman Spa Lamar Convinced adding a yoga studio space to your spa could be a great business opportunity, but...
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Marketing Savvy: Home Advantage
Want to cash in on high-priced at-home spa services? Read on before you hit the road! by Carrie Borzillo Image: Getty Images Spa owners are constantly looking for new ways to get guests into their...
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Reminder: Repêchage To Host Annual Networking Champagne Power Lunch on...
The annual Repêchage Champagne Power Lunch will be held this year at the Repêchage Headquarters in Secaucus, New Jersey, on December 7, 2015.zzzz_header_default.jpg Do not mark this as Web Exclusive...
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Marketing Savvy: App-ly Yourself
Want to increase bookings, build customer loyalty, and run your spa more efficiently? There's an app for that. by Carrie Borzillo Getty Images Just when you think your spa has a large enough digital...
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Marketing Savvy: Goodwill Abassadors
Help employees understand their value as business emissaries and watch your client base grow. by Russell Trahan Image: Getty Images Open house events, online advertising campaigns and social media...
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Plugged In: Upwardly Mobile
The results are in: Mobile-friendly websites attract a lot more business. Here’s how to make sure your spa is keeping up. by Linda Kossoff Image: Getty Images “Having a website with a mobile-ready...
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Digital Curb Appeal
There are a multitude of reasons why your website might cry out for a makeover this year. By Connie Holen If you’ve ever bought or sold property, you’re familiar with the concept of curb...
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Plugged In: In the Know on SEO
Learn how leveraging the right keywords can boost your spa's website to the top of search engine results. by Claire Swinarski Getty Images Potential spa clients are increasingly turning to the...
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Marketing Savvy: Don't Be Cruel
When it comes to marketing your spa's cruelty-free stance, softly does it. by Kevin Matthews Getty Images The green movement has taken hold of the business world, and it’s no secret...
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Five Expert Scenting Tips for Spas
Scent expert Farah Abassi delves into the world of scenting and how it can promote a spa's brand awareness. Image courtesy of Farah Abassi Our sense of smell is directly linked to emotion and memory,...
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